Facebook now encourages us to add the messenger button to our posts, think about what you are posting on Facebook and add a call to action to get them to messenger you. If you don’t have a bot or are not keen on the thought of automated messages, then think about how you can encourage your fans to chat with you on messenger. Messenger and Bots have an open rate of 99.9%, compared to email marketing this is a great tool to use for your business. With this ban lifted, we are now able to again build our list and talk to our subscribers in real time straight to their mobile devices. Messagesīots are back – Facebook has now lifted the ban on bots, in particular, the third party application called Many Chat. The insights are going to give admins only at this stage, information about the growth of the group, engagement and membership details. We can now schedule our content to be posted when we choose inside our Facebook Groups, exactly like our Facebook Page options! Facebook Group InsightsĪccess the group insights feature from the left hand side of the group navigation bar. However, as an admin of your group, you would encourage your members to select all notifications.Īs you can see from these features, groups are becoming a great place to organise your content, notify your members and get real-time value and content that will create engagement.
Filter the content we seeĪs a member of a group, we can now filter the content we want to see, we can choose from being notified about all posts, posts from your friends or just the highlights. You will be able to access these tools by tapping on the admin tools below your cover image. Time-saving we can now post pre-approved posts into the group from trusted members. If members have broken our group rules, we can notify members which rules they have broken, add notes to the removed post. We now as admins of our groups have the tool to access support to Facebook by asking a question directly. I also see this feature as a great tool for those that are creating mini-courses online, we can use the units to organise our training and learning content. Inside the groups, we now have the feature to organise our posts, rather than have a continuous feed that can be messy. The elearning space is to be worth USD240 billion dollars by 2023, maybe Facebook is foreseeing the use of groups as elearning platforms. I see the watch party as another opportunity to connect with your community and give massive value.
Once you have set your videos to be played, you can then invite group members to watch the party with you, comment in real time and engage with the members. Suggested – pick from a selection of videos Saved – choose from your previously saved videos Groups – select a video that you have posted in your group Watched – select videos that you have previously watched on Facebook Search – look for topic related videos on Facebook You will be able to select videos that you have seen or created yourself, they can come from the following: When creating the watch party your post will look like a normal post, however, the next step will prompt you to select your videos, this is the really cool part of this feature.
When creating a watch party, make sure that you have the details clear so the user doesn’t get confused. You will know whether you have this function when you go to post, underneath the description box you will see ‘watch party’. You can share videos that are on Facebook from different pages. The ability to have a group of streaming videos for your members to view and comment on. I have been able to use groups to host my webinars and membership portals (paid groups)Ī few of the new features within the groups include: Watch Party Having a group allows you to connect and provide exclusive information to the members. Groups are a great way to grow a community who are interested in your product and services. If you haven’t looked at utilising groups as part of your marketing strategy, I would strongly coach you to consider this feature.